Noddy
Consumer Products

Noddy steps into app land

Noddy, star of the preschool series Noddy in Toyland, is heading into the mobile space thanks to a partnership between brand-owner Chorion, Avanquest Software and France Televisions Distribution.
November 24, 2011

The Noddy children’s character, star of the preschool series Noddy in Toyland, is heading into the mobile space thanks to a partnership between brand-owner Chorion, Avanquest Software and France Televisions Distribution.

The trio will publish a Noddy-themed app for the iPhone, iPad and Android-powered smartphones and tablets that will be available in English, French, Italian, Spanish and Portuguese.

Avanquest knows Noddy well. The company developed the preschool video game Noddy in Toyland for the Nintendo DS, and the brand currently holds the number-one license for preschool video games in France.

The 60-year old publishing character has sold more than 250 million books and garnered more than 200 licensees. France Televisions says the extension of the preschool TV series into the mobile space falls in line with its ongoing interactive strategy.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu