Club Penguin has launched a German-language site, marking the virtual world’s fifth localized version.

German kids can now access the snow-themed virtual world at clubpenguin.de and select a penguin avatar, play games, chat with friends, undergo island spy missions or care for their pet Puffles.  Penguins can also shop for new outfits on The Plaza with the coins they’ve earned through missions and games. The site is free to use but also offers one-, six- and 12-month memberships, which provide access to exclusive content and customization tools.

The virtual world has grown to become the world’s largest for kids ages six to 12, with more than 150 million registered users across more than 190 countries. The German site will be supported by a team of dedicated moderators, production and customer service staff.

The company says the move to launch clubpenguin.de falls in line with its strategy to make Club Penguin even more social and accessible for its players across multiple platforms – including mobile.