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Strawberry Shortcake spreads Cherry Jam arrival

The Strawberry Shortcake family is growing with a new character, Cherry Jam, and to promote her arrival, brand-owner American Greetings is conducting an online talent contest via Facebook.
November 8, 2011

The Strawberry Shortcake family is growing with a new character, Cherry Jam, and to promote her arrival, brand-owner American Greetings is conducting an online talent contest via Facebook.

The social network-based Strawberry Shortcake Berry Biggest Talent Show Contest, which runs until November 21, allows parents to upload a short video of their child that shows them dancing to Strawberry Shortcake’s “Sunshine Girls” song. A panel of TV and children’s entertainment experts will select one winning family, which will be awarded a JetBlue vacation for four.

For her part, Cherry Jam will make her debut on TV series Berry Bitty Adventures on November 19 on The Hub.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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