Disney launches craft-based kids’ magazine

November 7, 2011 by Wendy Goldman Getzler

Disney’s FamilyFun magazine brand is extending to a new demo through a new bi-monthly publication that encourages kids to get hands deep in arts and crafts, imaginative games, brain teasers and puzzles.

FamilyFun Kids, aimed at children ages six to 12, is designed to be a tactile, interactive experience for children with pages they can cut, fold, tear out and decorate. Content will include new activities as well as recycled ideas from FamilyFun’s 20 years of archives that will be re-worked so kids can do them on their own.

The magazine is created by the staff of Disney FamilyFun magazine, which targets families with children under 12 and currently has a rate base of 2.1 million and a total audience of 5.9 million. It is the latest addition to a family of content launched in the US by Disney Publishing Worldwide that includes FamilyFun.com, FamilyFun books, craft kits, a digital magazine app and mobile apps, and special-interest publications.

Tags: Disney FamilyFun Magazine, FamilyFun Kids