ice age
Consumer Products

Fox develops Ice Age 4-D attraction

Ice Age Dawn of the Dinosaur – The 4-D Experience will debut in March at Merlin's two premiere theme park resorts: Alton Towers in the UK and Gardaland in Italy.
November 4, 2011

Twentieth Century Fox Consumer Products has teamed with SimEx-Iwerks and Merlin Entertainment to develop a live attraction based on the Ice Age Franchise.

Ice Age Dawn of the Dinosaur – The 4-D Experience will debut in March at Merlin’s two premiere theme park resorts: Alton Towers in the UK and Gardaland in Italy.

The attraction promises to be a completely immersive experience that will combine 3D film footage from the third installment of the franchise and synchronized with physical effects. Upon exiting the ride, customers will be greeted by costume characters and will have the opportunity to purchase specially-developed branded merchandise.

Along with the 4-D gift shop, Alton Towers Resort will feature two interactive Ice Age-themed rooms inside the park’s Splash Landings Hotel.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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