ToysRUs Electronics
Consumer Products

Toys ‘R’ Us gets extra techy

Toys 'R' Us is keeping up with digital-savvy families by expanding its consumer electronics lineup to include prepaid mobile phones, tablet computers, headphones, iPod docks, digital cameras and Apple accessories.
November 3, 2011

Toys ‘R’ Us is keeping up with digital-savvy families by expanding its consumer electronics lineup to include prepaid mobile phones, tablet computers, headphones, iPod docks, digital cameras and Apple accessories.

The retailer has redesigned the electronics departments in all of its US stores, which now feature an expanded open floor plan clad with interactive displays. Familiar inventory of family-oriented video games, movies, licensed electronics, musical instruments and karaoke will have a home in the new electronics department as well.

Among the new portable electronic offerings are contract-free cellphones from AT&T, T-Mobile, Net 10 and Tracphone; touchscreen players from Apple, Sony, Samsung, Sandisk, Riptunes, Archos and Sakar; Amazon eReaders like the new Kindle Fire; tablets such as the Sony S1 and Samsung Galaxy; and licensed goods for Apple devices, such as Angry Birds cases.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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