Nickelodeon live-action series Victorious and Big Time Rush are going free-to-air on ITV channels in the UK starting this month.
The programs will be shown during peak viewing slots on breakfast weekend mornings on ITV1 and during after school slots on CITV, as well as in HD.
Season one of Victorious launches on ITV’s channels this Sunday and the first season of Big Time Rush will follow on Monday. The latter became the highest-rated live-action series launch in Nickelodeon’s 30-year history.
The deal furthers ITV’s partnership with Nickelodeon parent company Viacom on past titles such as Drake and Josh and SpongeBob SquarePants.
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