Gummy Bear sings its way onto TV
AT New Media’s digital Gummy Bear property is getting an animated TV series that could be available for broadcast as early as next year.
The web-based property, also known as Gummibär, features a multi-lingual crooner who can sing in 11 different languages. The digital property is a YouTube and MySpace mainstay and The Gummy Bear Song, for one, has been downloaded one billion times.
Licensing agent AT New Media’s UK has been busy building the brand in the UK and across Europe through apparel, plush and promotional deals.