German brand management and media company m4e AG has bolstered its preschool portfolio with the merchandising rights for the Little Princess series.
Licensor Zodiak Kids selected the company to rep the brand for German-speaking territories. The show is already handled in Benelux by m4e subsidiary Telescreen B.V.
Little Princess is based on the books by author and illustrator Tony Ross. The first two seasons of the British TV series are broadcasted in Germany by KI.KA, with a third season set for air. The German merchandising program for the series currently consists of DVDs (Foreign Media Group), audio books of season one (Edel Kids), a monthly magazine (Panini) and puzzles (Ravensburger).
m4e is now looking for partners for apparel, toys and stationery partners.