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Consumer Products

Victorious electronics line goes global

A Victorious-branded consumer electronics line from New Jersey-based consumer electronics retailer Sakar is poised for global expansion after launching at Toys 'R' Us retailers stateside.
October 19, 2011

A Victorious-branded consumer electronics line from New Jersey-based consumer electronics retailer Sakar is poised for global expansion after launching at Toys ‘R’ Us retailers stateside.

The new two-year agreement between Nickelodeon Consumer Products and licensee Sakar will run until the end of December 2013 and covers all regions including Asia-Pacific, Europe and Latin America.

The range targets girls ages six to 11 and includes digital/video cameras and accessories, portable DVD players, digital keychain photo frames, clock radios, MP3/MP4 players, CD players and boomboxes, karaoke machines and other youth electronics devices.  Also on sale will be a range of computer accessories, iPhone and iPod kits and speaker docs as well as headphones and video game accessories.

Products are now available across Europe and will soon head to Australia, Canada and Mexico. Mass-market toy shops and department stores, specialty toy stores, office supply retail outlets, convenience stores, electronics stores, pharmacies and video game stores are set to carry the line.

Tween-targeted Victorious, which follows aspiring singer Tori Vega at her performing arts school and features rising teen star Victoria Justice, is the latest Sony Music-partnered Nick live-action show to launch a full-scale consumer products program.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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