D60
Consumer Products

Character Options leads Deadly 60 program

BBC Worldwide has granted Character Options the master toy license for CBBC series Deadly 60, which features wildlife presenter Steve Backshall's quest to track down the world's deadliest animals.
October 18, 2011

BBC Worldwide has granted Character Options the master toy license for CBBC series Deadly 60, which features wildlife presenter Steve Backshall’s quest to track down the world’s deadliest animals.

Character Options will spearhead the licensing program in the UK and Ireland, and will develop toys and games over a two-year period. The first product range follows Character Options’ micro-figure line for Doctor Who and HM Forces. Micro Deadlies will hit retail next spring and includes a 20-piece blind bag assortment featuring Steve Backshall and the top deadliest creatures he encounters. Five playsets will also launch into the market.

Further product lines in development include construction blocks and block-style mini figures due in retail January 2012. Playsets and accessories, role-play toys and action figures will follow in the fall of 2012.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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