London-based Target Entertainment has signed on as the exclusive global agent for Abadas, a new preschool language-learning series from Cardiff, Wales-based Dinamo.
The company will handle global licensing, TV and DVD sales, and the brand is being officially launched this week at Brand Licensing Europe 2011.
The series is set to bow on October 24 in the UK (CBeebies), Scotland (BBC Alba), Wales (S4/C) and Ireland (RTE).
Each episode is introduced by a young boy who opens his magical pop-up book to look for his friends. Once opened, we enter the Abadas world where Ela the Fox, Hari the Hippo and Seren the Bat help children solve a highly visual word game by engaging them through song, dance and comedy.