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Consumer Products

Geronimo Stilton gets more ink in China

Milan, Italy-based Atlantyca Entertainment has signed a deal with Chinese publisher, 21st Century Publishing House, to publish one million Geronimo Stilton books.
October 17, 2011

Milan, Italy-based Atlantyca Entertainment has signed a deal with Chinese publisher, 21st Century Publishing House, to publish one million Geronimo Stilton books.

The agreement grants the pubco Chinese-language rights to The Little Book of Nature, a book about ecology, for distribution to bookstores throughout China. The deal was brokered by Sara Wang, chief representative at Atlantyca’s foreign rights sales division office in Beijing.

The new book was created to attract Chinese children to visit bookstores and learn the principles of respect for nature and the environment from the words of mouse-author Geronimo Stilton. The Chinese-language books will be distributed throughout China at a value price designed to encourage young readers to experience the joys of reading.

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