Twentieth Century Fox Consumer Products (FCP) is debuting a slew of new licensees for Ice Age 4: Continental Drift, as well as the franchise’s first-ever holiday television special, Ice Age: A Mammoth Christmas. The deals include key categories such as toys, apparel, publishing and health and beauty that will bring a new lineup of products to Europe.
With the fourth film, FCP will be looking to extend existing categories and develop additional products for the Ice Age franchise, which has earned more than US$2 billion in box office revenue worldwide.
In the toys and games category, The Promotions Factory, a previous toy partner on Ice Age 3: Dawn of the Dinosaurs, is on-board as the worldwide partner for figurines and playsets.
Carta Mundi will create playing cards for Europe, with Eurosales developing products for arts and crafts. FCP has lined up several local territory plush partners including Gipsy for France and Benelux, Kayford Holdings for Germany, Trudi Spa for Italy, Play By Play for Spain, Neco Dis Tic for Turkey, and AST for Russia.
European retailer C&A is designing an apparel collection for children due to launch during the spring/summer seasons in 2012, while Panini, another previous Ice Age partner, is back on board as the worldwide partner for sticker albums.
A new partner to Ice Age 4: Continental Drift is UK-based toiletries distributor SERT-MST, which is developing a range of products, including gift sets targeting boys and girls.
Ice Age 4: Continental Drift 3D is slated to land in theaters in July 2012. The television special Ice Age: A Mammoth Christmas is scheduled to air on channels across the region, including Channel 4 (UK), RTL (Germany), TF1 (France) and Channel 1 (Russia).