MonsterHigh
Consumer Products

Sales up 9% for Mattel

Net sales for Mattel - the world's largest toy company - rose during the company's third quarter by 9% to US$2 billion. The spike was largely driven by this year's Cars 2 property and strong performances by Barbie and the new Monster High dolls.
October 14, 2011

Net sales for Mattel – the world’s largest toy company – rose during the company’s third quarter by 9% to US$2 billion. The spike was largely driven by this year’s Cars 2 property and strong performances by Barbie and the new Monster High dolls.

The  company reported quarterly profits of US$300.8 million compared to last year’s US$283.3 million.

On a regional basis, third quarter gross sales increased 6% in the US and by 13% in international markets. However, the company saw a larger-than-expected fall in its gross margins, which dropped 330 basis points to 47.8%. Operating income for the quarter also rose to US$397.6 million, compared to last year’s US$358.6 million.

Global sales for the Mattel Girls & Boys Brands business unit were US$1.34 billion, up 15% versus a year ago. Sales for the Barbie brand were up 17%, while sales for Other Girls Brands were up 32% largely due to Monster High and Disney Princess doll lines. Sales for the Entertainment business, which includes Radica and Games and Puzzles, were up 14% for the quarter.

Sales for the company’s Fisher-Price brands remained relatively flat at a 1% gain.

As the company gears up for the holiday season, it says it anticipates continued growth for its Monster High franchise, which launched last year.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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