Nickelodeon Consumer Products International and Minnesota-based Starkey Labs have joined forces on a hearing solutions deal that will see brands like SpongeBob SquarePants, Dora the Explorer and iCarly star on a range of products and materials designed for children.
The multi-territory deal runs until December 2013 across key markets including the UK, Germany, France, Colombia and Brazil and covers earmolds used with hearing aids and other components critical to children’s hearing solutions.
The characters are also the central component to a new education campaign for children with hearing loss and hearing care practitioners. They will be distributed through medical channels – including hospitals, audiologists, hearing aid specialists and specialist retailers.
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