AeroMarvel
Consumer Products

Marvel and Aeropostale launch retail collection

US retailer Aeropostale's kids' stores, P.S. from Aeropostale, has launched an exclusive super hero apparel and accessories collection inspired by Marvel characters.
October 12, 2011

US retailer Aéropostale’s kids’ stores, P.S. from Aéropostale, has launched an exclusive super hero apparel and accessories collection inspired by Marvel characters.

Available under the P.S. from Aéropostale brand, the line targets kids ages four to 12 and includes designs featuring Spider-Man as well as Iron Man, Captain America, Thor and The Incredible Hulk, all of whom are set to star in next summer’s blockbuster film Marvel’s The Avengers.

The initial products debuting this month in the US and at www.ps4u.com include t-shirts, hoodies and accessories. Additional apparel and accessories will roll out in support of Marvel’s The Avengers, which hits theaters on May 4, 2012.

P.S. from Aéropostale will support the Marvel Super Hero collection with an integrated marketing and promotional campaign that includes in-store displays, social media outreach, a Super Heroes shop at ps4u.com and character appearances in several of its P.S. from Aéropostale stores on October 15.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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