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Nickelodeon honors pro-social teens

David Beckham, Jessica Biel, Lady Gaga and Taylor Swift are teaming with Nickleodeon to recognize socially-aware teens in the upcoming TeenNick HALO Awards.
October 7, 2011

David Beckham, Jessica Biel, Lady Gaga and Taylor Swift are teaming with Nickleodeon to recognize socially-aware teens in the third annual TeenNick HALO Awards.

The event, which honors teens who are ‘Helping and Leading Others’ (HALO) through pro-social initiatives, will be hosted by creator and executive producer Nick Cannon. The 90-minute special will air on November 6 on Nick at Nite and on November 7 on TeenNick.

In support of this year’s Awards, Nickelodeon is partnering with DonorsChoose.org on The HALO Effect, a two-week campaign that will translate a user’s online activity into DonorsChoose.org donations. Beginning October 28, site visitors to TeenNick.com will be rewarded with points for engaging with HALO-themed content, which can then be used to help fund project requests from high-need public school classrooms across the country. A gaming extension on AddictingGames.com and a GetGlue check-in sweepstakes will be incorporated into the campaign during the on-air premiere of the special.

Beckham, Biel, Gaga and Swift will each partner with one teen that emulates his or her own social causes. This year’s honorees include a 19-year-old from Alabama who started a tornado disaster relief program, a 17-year-old who stood up to bullying with a teen-run anti-bullying YouTube channel , an 18-year-old who created a mentoring program for young girls like herself,  and a California teen who is striving to make social change in Africa through soccer.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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