Hasbro Studios content takes to the skies

October 6, 2011 by Wendy Goldman Getzler

Children’s programs like Transformers Prime and G.I. Joe Renegades will be accessible on seven US and international airlines thanks to a round of in-flight entertainment deals inked on behalf of Hasbro Studios.

The new licensing agreements, reached by Hasbro’s non-theatrical market representative Discovery Enterprises International (DEI), will bring family programming to Continental Airlines, Emirates Airlines, South African Airways, Singapore Airlines, Etihad Airways, Qantas and Thai Airways.

Effective immediately, kids can watch episodes of Transformers Prime on all of the carriers, G.I. Joe Renegades on Continental and Emirates, My Little Pony: Friendship Is Magic on Continental, Singapore, Etihad, Qantas and Thai, and Pound Puppies on Continental and Qantas.

DEI licenses and distributes programming to non-theatric venues and clients including airlines, cruise lines, trains, science centers, retail outlets, hotels, museums, zoos and other site-based markets.

Tags: Discovery Enterprises International, Hasbro Studios