US-based educational channel BabyFirst is expanding its distribution footprint in Asia with new Indonesian and Cambodian launches.
The 24/7 commercial-free channel, which is distributed in Asia by HBO, will air on cable and satellite platforms NexMedia, AORA and MegaMedia in Indonesia, and on CEPCO in Cambodia. Each of the four platforms is offering the linear channel as part of its basic or kids and family packages.
The company says it has seen a steady increase in demand from Asian for the BabyFirstTV channel as well as for its coinciding mobile products.
BabyFirst programming includes baby-focused original content such as VocabuLarry, Numbers Around the Globe and My Gym at Home. The channel is currently available to more than 50 million households in 35 countries.