Inside the business of children's digital media

Habbo Hotel checks into mobile market


On the heels of Disney’s Club Penguin making its foray into the mobile space, Habbo Hotel, the world’s largest social gaming community for teens, is following suit with its first mobile game, Lost Monkey.

The app’s release follows a recent survey of nearly 30,000 Habbo Hotel users, 89% of which said they own mobile phone.  The survey also revealed that 94% of those who own an iPhone or iPod Touch prefer to download gaming applications above any other type of app, with those in France, the UK, the US and Denmark more avid gamers than those in other countries.

From Habbo parent company Sulake, the freemium iOS app is available worldwide on iTunes and is fully integrated with the web-based community. It follows a mischievous monkey that has lost its way from Habbo Hotel after entering a broken teleport. Players must take care of the monkey; entertain it with mini-games, and help it survive so that it can return to Habbo Hotel. Upon completion of the game, players can keep the exclusive virtual monkey as a pet in the online world.

To date, 230 million characters have been created and more than 10 million unique browsers worldwide visit Habbo Hotel each month.

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Our spring edition of iKids Digital is now available! We’re taking a look at the looming rise of VR in kids entertainment, how MCNs are boosting the marketing might of kidsnets, and the rise of artificial intelligence in kids tech toys.


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