Kidobi courts content in Cannes
Online viewing tool Kidobi, which aggregates personalized educational video content for kids, is heading to MIP Jr. and MIPCOM to expand its programming slate as it moves into deeper pre-launch beta testing.
The Toronto, Canada-based company is hitting the Cannes circuit with 85 hours of new programming courtesy of Target Entertainment, The Juno Company, Big City Publishing, SWE Global and Pdoink. It is seeking out additional content partnerships with a particular emphasis on live-action, educational and animated content for a younger preschool audience.
The subscription-based service provides tailored preschool programming to each viewer based on his or her educational needs and entertainment tastes. It is expected to roll out internationally in 2012.