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More about Simon: A trained ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has been curious his whole life about why people and organizations do the things they do. Fascinated by the leaders and companies that make the greatest impact in the world, those with the capacity to inspire, he has discovered some remarkable patterns about how they think, act and communicate.
He is best known for discovering the Golden Circle and popularizing the concept of Why – the purpose, cause or belief that drives every one of us. The Golden Circle is a naturally occurring pattern, grounded in the biology of human decision-making,that explains why we are inspired by some people, leaders, messages and organizations over others.
Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with leaders and organizations including Microsoft, Dell, Intel, Chanel, the US Military, the United Nations, NASA, members of the US Congress and many other government agencies and entrepreneurs. Sinek has been featured in publications such as The New York Times, Wall Street Journal, The Washington Post, FastCompany, CMO Magazine and BusinessWeek, and he speaks at events around the world. The “How Great Leaders Inspire” talk he gave at his first TEDx event is one of the most shared TED Talks online. Check it out here.