Turner CN Enterprises is making its mark on the girls market by securing 20 new EMEA licensees for the Puppy in my Pocket brand.
Puppy in my Pocket: Adventure in Pocketville, which airs across EMEA on Boomerang and Cartoon Network, will be the focus of the new licensing programs that span apparel, toys, games, stationary and paper goods, publishing, housewares and gifts, audio and music, domestic and linens and food and beverages.
These deals follow the recent partnership with VTech in which the electronic learning firm will make a Puppy in My Pocket: Adventures in Pocketville kids’ computer.
The series itself is based on the toy brand of the same name from MEG. The toys currently rank among the top-five brands in the US with more than 150 million figures sold worldwide.
Turner CN Enterprises plans to expand further beyond toys into all product lines and will be actively seeking out licensing partners at next month’s Brand Licensing Europe, which is taking place in London.