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MIP sends Target into overdrive

In anticipation of this week's MIP Jr., rights management group Target Entertainment has signed a number of new broadcast deals across its kids portfolio.
September 26, 2011

In anticipation of this week’s MIP Jr., rights management group Target Entertainment has signed a number of new broadcast deals across its kids portfolio.

Chapman Entertainment’s Roary the Racing Car (pictured) is expanding its presence across Europe with an acquisition of series two and a renewal of series one by Rai’s preschool channel YoYo in Italy and a sale of series one to Latvia’s public broadcaster.

The preschool series, which airs on Five and Nick Jr in the UK, has also been picked up by Swiss Air, Air Mauritius, Royal Jordanian and Emirates airlines.

Further airline deals have been secured by Target with Emirates and Air Mauritius for Novel Entertainment’s animated series Horrid Henry and Chapman’s Fifi and The Flowertots.

Meanwhile, Israel’s HOP! has acquired two new CBeebies shows Raa Raa The Noisy Lion from Chapman Entertainment and Dinamo’s The Abadas, while CBeebies in Africa has also acquired Raa Raa The Noisy Lion along with Slovenia’s Pop TV, which has also picked up Horrid Henry and series one of Roary the Racing Car.

 

Argentina’s Encuentro has picked up series two of Roary the Racing Car, along with the Christmas Special of Ted Seiger’s Molly Monster Series one and two.

 

Target has placed a package of 85 hours of kids programming including Fluffy Gardens, Molly Monster and Larry the Lawnmower for the US rights with Canadian company Kidobi, a video streaming platform, which launched worldwide in June 2011.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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