The Jim Henson Company has partnered with QSR Chick-fil-A for a US-wide promotion in support of the launch of Pajanimals on preschool network Sprout next month.
Starting on October 1, more than 1,500 US Chick-fil-A locations in 39 states will be offering five different Pajanimals board books with bedtime-friendly titles, such as Nighty Night, Let’s Stick to the Plan, Lights in the Dark and La-La-Lullaby, with the purchase of any of the chain’s kids meals. The promo is aimed at kids three years old and younger, and runs through the end of the year.
The books are based on lyrics that the series’ puppet characters sing.
“Chick-fil-A came to us awhile ago,” says Melissa Segal, SVP of consumer products at The Jim Henson Company. “With the series also launching on Sprout this month the timing just couldn’t be better.”
The 52 x 11-minute series is a co-pro between Henson, Sprout and Northern Ireland’s Sixteen South Telelvision and will make its North American debut exclusively on Sprout.