MarvelCollege
Consumer Products

Marvel heads to college

The University of Southern California (USC) will play host to a new range of Marvel-themed apparel featuring the school's colors and Trojan mascot. Of course, the apparel isn't just targeting USC students, as the university has one of the largest alumni bases in the country.
September 22, 2011

The University of Southern California (USC) will play host to a new range of Marvel-themed apparel featuring the school’s colors and Trojan mascot.

Marvel’s co-branding deal with Silver Star Merchandising marks the entertainment licensing company’s further expansion into the sports marketplace with previously signed deals with the Dallas Cowboys and NBA.

The Super Heroes co-branded apparel collection combines USC’s athletic program with characters like Captain America, Spider-Man, Iron Man, Thor, Hulk and Wolverine. The collection will feature apparel and headwear for infants, kids and adults.

The product line will be available at mass and sporting good retailers, USC bookstores and online beginning in late September. Earlier this year, Silver Star Merchandising announced a wide-ranging license agreement with USC to manufacture and distribute fashion jerseys, t-shirts, hats and other athletic-themed apparel.

Of course, the apparel isn’t just targeted at USC students. The university has one of the largest alumni bases in the country.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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