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LazyTown’s newest partner: The UK government

Children's brand LazyTown, which was recently acquired by Turner Broadcasting, has partnered with UK public health program Change4Life to encourage preschoolers to be more active, eat healthier food and leave their own lazy ways behind.
September 22, 2011

Children’s brand LazyTown, which was recently acquired by Turner Broadcasting, has partnered with UK public health program Change4Life to encourage preschoolers to be more active, eat healthier food and leave their own lazy ways behind.

To launch the partnership, 3,600 Sure Start Children’s Centres across the UK will receive new Change4Life activity packs that feature the LazyTown television stars.  The packs will contain ideas for group activities and parents at home, such as healthy recipe ideas and a sticker wall chart.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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