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Bernard the polar bear gets bigger

Bernard - the TV polar bear-turned-viral sensation that garners more than 250,000 daily episode viewers on YouTube - is now headed for the big screen.
September 22, 2011

Bernard – the TV polar bear-turned-viral sensation that garners more than 250,000 daily episode viewers on YouTube – is now headed for the big screen.

Spanish firm BRB Internacional will produce SuperBernard, a 75-minute 3D film that’s slated to debut in 2013.

The series Bernard (156 x three minutes), which airs in more than 50 countries, has three seasons as well as a TV movie (My Friend Bernard) completed.

The new film, which will be accompanied by a full-scale licensing and merchandising plan, will make its debut at next month’s Brand Licensing Europe.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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