MobileMoms
Consumer Products

Mom’s mobile and tablet use reaches new heights

A new study from Disney Interactive Media Group and Ipsos OTX MediaCT has confirmed that moms are using tablets and mobile devices more than ever in an effort to stay connected - and play - with their families.
September 20, 2011

A new study from Disney Interactive Media Group and Ipsos OTX MediaCT has confirmed that moms are using tablets and mobile devices more than ever in an effort to stay connected – and play – with their families.

The June 2011 second installment of the M.O.M. – Mom on a Mission research study, which started in 2010, has found that 96% of the moms surveyed said they owned or used a computer, up 9% from 2010, 91% use a mobile device, up 11% from 2010, and 7% of moms surveyed owned a tablet, up a whopping 133% from 2010.

The move to a more mobile lifestyle is, in part, due to the children’s entertainment opportunities that abound on these devices, as 48% of moms who own a tablet and 39% of moms who own a smartphone said the number-one activity they engage in with their children on their respective devices is playing a game.

In terms of communicating with their families and others, 53% of moms use their mobile devices to talk with their children, 45% visit social networks (up 33% from last year) and 30% play games with their children – a 25% jump from 2010. Of the mothers surveyed, 44% own smartphones – and they’re averaging nearly four hours a day on them.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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