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And the 2011 Licensing Awards winners are…

Last night's sixth-annual Licensing Awards drew more than 1,300 retailers, licensees, licensors and suppliers to London's Grosvenor House Hotel in honor of this year's best in all aspects of the licensing and marketing industries.
September 14, 2011

Last night’s sixth-annual Licensing Awards drew more than 1,300 retailers, licensees, licensors and suppliers to London’s Grosvenor House Hotel in honor of this year’s best in all aspects of the licensing and marketing industries.  UK retailer Next (pictured) took home both the top retailer and the best kids retailer of licensed products awards, while Peppa Pig electronics received accolades for the second year in a row. Here’s a snapshot of this year’s winners within the kids/youth categories:

Best Licensed Toys or Games Range

Star Wars Talking Plush Range from Underground Toys

Best Licensed Dress Up or Party Range

Sesame Street Dress Up Costumes from Smiffy’s

Best Licensed Children’s Apparel Range

The Gruffalo SS11 Range for Sainsbury’s TU from Brecrest Babywear

Best Licensed Written, Listening or Learning Range

Peppa Pig Electronic Learning Range from InspirationWorks

Best Licensed Paper Products or Stationery Range

Star Wars Classic Poster and 3D Poster Range from GBeye

Best Licensed Giftware Range

Hello Kitty Nerdy Range from Blueprint Collections

Best Preschool Retailer of Licensed Products

Asda (includes George@Asda)

Best Kids Retailer of Licensed Products

Next

Best Direct Selling Retailer of Licensed Products

Amazon

Top Retailer Award

Next

Best Preschool Licensed Property

Fireman Sam

Best Schoolers/Tween or Teen Licensed Property

Ben 10

The Best Classic Licensed Property

Star Wars

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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