Hasbro Studios series head to Asia

September 7, 2011 by Wendy Goldman Getzler

Hasbro Studios, the LA-based production and distribution division of toy giant Hasbro, is launching into Asia following new deals with broadcasters in Singapore, Hong Kong and South Korea.

Singapore’s kids’ channel Okto has acquired Transformers Prime and the re-imagined half-hour animated series My Little Pony: Friendship is Magic (pictured). Both titles have recently debuted on the English-language channel in daytime slots.

South Korean public broadcaster EBS has also picked up Transformers Prime as part of its continued drive to acquire primetime programming aimed at an older kids’ audience.  Additionally, TVB Jade, Hong Kong’s highest-rated terrestrial channel, has signed Transformers Prime for launch this month.

The deals represent the company’s first step in expanding its international strategy throughout the region.

Tags: Asia, Hasbro Studios, My Little Pony, Transformers Prime