Nickelodeon is once again hopping on board First Lady Michelle Obama’s Let’s Move! campaign to mark the eighth annual Worldwide Day of Play (WWDOP) on September 24.
In the weeks leading up to event, Michelle Obama will be featured in an exclusive PSA to raise awareness for the event and the Presidential Active Lifestyle Award (PALA) Challenge. The spot, which bowed on Nickelodeon and its digital networks (TeenNick, Nicktoons and Nick Jr.) on September 3, also features the First Lady jumping double dutch with kids to highlight the importance of play.
The PSAs will run until September 24, at which time Nickelodeon and its partners will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles. Kids in every state across the US and in 12 countries worldwide will be encouraged to participate at the more than 3,000 local events anticipated. Additionally, as it has for the past seven years, Nickelodeon’s networks and websites will go dark from 12 to 3 pm as a signal to kids and families to get up and get active.
Launched in 2002, WWDOP is part of Nickelodeon’s The Big Help health and wellness efforts, which include grants programs, public service announcements, websites and games.