In the same week that social gaming juggernaut Moshi Monsters announced its foray into the video game space, the brand’s magazine has become the best-selling children’s title in the UK within its first six months on the shelf.
A collaboration between brand-owner Mind Candy and SkyJack Publishing, the magazine has reached a circulation of 113,748, according to the Audit Bureau of Circulations, coming in first for kids and ranking at 70 within the top-100 magazines sold in the UK. To put that into perspective, that’s more than British GQ, which pulled in 94,500 in circulation from January to June of this year.
Of course, the success of the newsstand title is largely attributed to its ties to the popular www.moshimonsters.com, which now has more than 50 million registered users worldwide, 12 million of which live in the UK. Each monthly issue of Moshi Monsters Magazine contains 52-pages of content, including comic strips, competitions, free gifts, puzzles, top-secret Moshi hints and tips, character fact files, user-generated content and codes that unlock content within the online world.