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PBS Kids goes healthy with back-to-school marketing campaign

PBS is hoping to feed kids' brain power with a new back-to-school initiative based around promoting healthy eating and active play.
August 18, 2011

PBS is hoping to feed kids’ brain power with a new back-to-school initiative based around promoting healthy eating and active play.

The PBS Kids Eat Smart for a Great Start campaign will include themed television programming, online content and partnerships with Allrecipes.com and Produce for Kids. All resources are now available on PBSPARENTS.org/eatsmart. Content aimed at parents will revolve around health and nutrition while kids can play educational games and watch related clips and episodes starting in September.

On-air, series such as Curious George, Sid the Science Kid and Sesame Street will encourage kids to get moving and to learn about healthy eating.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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