Chicago-based media buying and management company Zephyr Media Group is leading a consortium of companies that will launch Vibrant TV, a new US network dedicated exclusively to international programming.
The new network is slated to debut June 2012. On top of dedicated children’s content, it will air blocks of programming in categories including lifestyle, reality, series and sports. A program acquisition team is attending MIPCOM next month to meet with international broadcasters and indie production companies.
Vibrant TV will be an ad-supported channel available via a combination of satellite and terrestrial platforms, with Zephyr Media handling advertising sales, concentrating on globally focused advertisers such as airlines and hotels, and a wide range of consumer products.