Toronto, Canada-based licensing agent Studio Licensing has opened up its operations to take on a whack of new kids and adult properties, moving beyond its exclusive Canadian representation of the Nickelodeon portfolio.
President Robert Miller expects to announce additions to the company’s client list in the coming weeks. He adds that the company is actively pursuing licensing and merchandising representation of kids properties in all demographics for Canada and, in some cases, the United States. (Studio licensing currently works with roughly 180 manufacturers, 40% of which are based in the US).
To further beef up its relationships with Canadian retailers, veteran Marianne Lattanzi has joined the team in the newly created role of VP of retail development. Lattanzi hails from Canadian grocery/supercenter giant Loblaw where she was director of entertainment. Prior to that, she served 15 years at Toys ‘R’ Us Canada, most recently in the position of DMM of consumer electronics and DVD.
As for the nature of Studio’s exclusive relationship with Nickelodeon moving forward, Miller would not comment.