Dagedar
Consumer Products

Cepia banks on less being more with new toy

ZhuZhu Pets creator Cepia is back in the toy aisle with its newest collectible toy - DaGeDar.
August 10, 2011

ZhuZhu Pets creator Cepia is back in the toy aisle with its newest collectible toy – DaGeDar.

Each of the 120 boy-skewing battle balls, which are priced at roughly US$5 apiece, features its own graphic and character spirit.

The actual game of DaGeDar involves no rules or batteries and is instead completely powered by kids’ imaginations.

In fact, the company strategically designed its product in this open-ended manner, citing a 2010 Nickelodeon study that found 60% of kids prefer to play something when they can make up the rules or instructions, rather than play something that already has rules or instructions.

DaGeDar balls, tracks and spinners are sold separately and range in price up to US$19.99.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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