Saban Brands, the transmedia-focused company that’s home to Power Rangers and Paul Frank, is expanding its initiatives in digital content, social media and interactive products by forming a new in-house Digital department.
Saban Brands Digital, led by Frederic Soulie, Dan Silberberger, Chris Thomes and Marni Landes, will spearhead new digital products in support of the company’s brands while also leading the group’s digital efforts in new business development, including video games, mobile apps, websites, social media and eCommerce.
As VP of digital content distribution, Frederic Soulie is responsible for the overall licensing strategy of Saban Brands properties in the home video, online video, video games and software categories. He previously oversaw digital distribution and business development for Endemol USA and spent several years at DIC Entertainment / Cookie Jar Entertainment.
Dan Silberberger, VP of digital, will oversee operations, business development, product development, and marketing of the department. Most recently, Silberberger served as VP of business development for venture-backed startup Kiip.
Reporting to Silberberger is the new digital marketing manager for Saban Brands, Marni Landes, whose responsibilities include implementing strategic online campaigns and driving traffic to Saban Brands’ websites. In addition, Landes will develop strategies to increase mobile app downloads and monetize them.
These new additions join Chris Thomes, who came to Saban Brands in March as executive director of digital production. Thomes has more than 15 years of experience in digital production and previously served as executive producer for Disney’s Interactive Media Group, where he developed digital content for the Disney Channel and its brands.
The digital leadership team will report to Elie Dekel, president and CEO of Saban Brands.