Zoo
Consumer Products

Fisher-Price hosts animal-talking contest

Fisher-Price is hosting a new social media-based, animal-themed contest in collaboration with celebrity zoologist and children's television show host Jarod Miller.
August 5, 2011

Fisher-Price is hosting a new social media-based, animal-themed contest in collaboration with celebrity zoologist and children’s television show host Jarod Miller.

The Little People Animal Sounds contest calls on parents to submit a video of their preschooler demonstrating his or her favorite zoo animal sounds for the chance to win a US$10,000 cash prize and a chance to have their child featured on a Little People toy package.

In terms of tapping into mobile and social media outlets, the contest allows entries to be submitted via an iPhone or Android mobile device and encourages consumers to share their video links on Facebook and ask their friends and families to vote.

Running from now until November 30,, the contest is tied to the promotion of the new Little People Zoo Talkers Animal Sounds Zoo line from Fisher-Price that just hit retail shelves.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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