ORBIT MEDIA GROUP, LLC COWBOYS & ALIENS KIDS
Tech

Cowboys & Aliens kids’ app takes on social cause

Boutique firm Orbit Media Group is partnering with global charity Starlight Children's Foundation through the new interactive storybook app Cowboys & Aliens: The Kids.
August 5, 2011

Boutique firm Orbit Media Group is partnering with global charity Starlight Children’s Foundation through the new interactive storybook app Cowboys & Aliens: The Kids. Proceeds from every app sold will benefit seriously ill children both in the US and abroad.

The partnership comes in the wake of the recently released feature flick Cowboys & Aliens, starring Harrison Ford and Daniel Craig. The app is the product of entertainment company Platinum Studios licensing the original story from Platinum CEO Scott Mitchell Rosenberg, who created the bestselling graphic novel upon which the feature film is based, and tapping Orbit to create the storybook for Apple iOS and select Android OS devices.

The app book features voice narration, painting functionality, sharing and customization of characters using photos from one’s photo library, plus social sharing via Facebook, Twitter and e-mail.

For nearly 30 years, Starlight has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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