Inside the business of children's digital media

New Peppa Pig app debuts on the iPad


Interactive game publisher P2 Games has launched its third Peppa Pig app and first for the iPad, Peppa Pig’s Party Time.

The app includes a collection of activities, mini-games (such as musical chairs) and an interactive scrap book that features the original characters, music and sound effects from the TV show.

The game is the first to come out of a recent license extension with brand-owner Entertainment One.  P2 was responsible for the first Peppa Pig app, Happy Mrs Chicken, which launched in September 2010. Overall, total Peppa Pig app sales have now surpassed 200,000 downloads.

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