moshimonsters
Consumer Products

Moshi Monsters toys make their North American debut

The first North American range of Moshi Monsters toys, which are based on the global social gaming network that boasts 50 million users, is officially landing in Toys 'R' Us stores across the country.
August 3, 2011

The first North American range of Moshi Monsters toys, which are based on the global social gaming network that boasts 50 million users, is officially landing in Toys ‘R’ Us stores across the country.

The Spin Master product line is inspired by the virtual Moshi Monster characters, 15 million of which have been created to date in North America. The toys, which include six plush characters and 32 Moshling mini-figures, will include secret codes that can be used to retrieve virtual items for adopted Moshi Monsters, as well as special trial memberships.

The companies are marking the US arrival of the products with a special event at the Toys ‘R’ Us Times Square in New York on August 5.

Created by online gaming company Mind Candy, Moshi Monsters combines adoptable pet monsters, social networking, stories, games, missions, virtual interaction and educational puzzles.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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