Sesame Workshop has named Jennifer Ahearn VP of licensing and strategic partner relations, where she will be responsible for managing the company’s relationship with master toy licensee, Hasbro.
Ahearn will coordinate initiatives on a worldwide basis, lead the marketing with Hasbro and analyze activity by territory. She will also work closely with the Education and Research team to ensure that the educational goals of the Workshop are factored into the development process.
Ahearn most recently served as senior marketing manager for IBM.
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