TaylorSwift
Kid Insight

The Hub ratings shows some momentum

The summer has pulled in the hottest ratings to-date for nearly 10-month-old Discovery/Hasbro kidnet The Hub.
July 29, 2011

The summer has pulled in the hottest ratings to-date for nearly 10-month-old Discovery/Hasbro kidnet The Hub.

The network, which launched in October 2010, delivered its best Sunday of the year among its target audience of kids ages two to 11 and kids six to 11, according to Nielsen.

The gains were fuelled by Hub original special Taylor Swift: Journey to Fearless (pictured) and by solid audience increases for the series Transformers Prime and G.I. Joe Renegades. Approximately 106,000 tuned into Swift, while 102,000 and watched Transformers Prime.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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