MyLittlePony
Consumer Products

My Little Pony gets exclusive with Target

The mega retailer will feature out-of-aisle premium space in its toy department devoted to merchandise inspired by The Hub TV series My Little Pony Friendship is Magic.
July 28, 2011

Hasbro has inked an exclusive My Little Pony retail program with Target.

The mega retailer will feature out-of-aisle premium space in its toy department devoted to merchandise inspired by The Hub TV series My Little Pony Friendship is Magic.

The marketing initiative, entitled Canterlot at Target, will kick off next week at stores nationwide. Products will run the gamut from t-shirts to bedding and books.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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