My Little Pony gets exclusive with Target
July 28, 2011 by
Wendy Goldman Getzler
Hasbro has inked an exclusive My Little Pony retail program with Target.
The mega retailer will feature out-of-aisle premium space in its toy department devoted to merchandise inspired by The Hub TV series My Little Pony Friendship is Magic.
The marketing initiative, entitled Canterlot at Target, will kick off next week at stores nationwide. Products will run the gamut from t-shirts to bedding and books.
Tags: marketing, My Little Pony, Target
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Sounds ace. Though there’s nothing round the UK at the moment, this is a good step forward for everyone.