My Little Pony gets exclusive with Target

July 28, 2011 by Wendy Goldman Getzler

Hasbro has inked an exclusive My Little Pony retail program with Target.

The mega retailer will feature out-of-aisle premium space in its toy department devoted to merchandise inspired by The Hub TV series My Little Pony Friendship is Magic.

The marketing initiative, entitled Canterlot at Target, will kick off next week at stores nationwide. Products will run the gamut from t-shirts to bedding and books.

Tags: marketing, My Little Pony, Target