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Walmart.com gets into movie streaming

Walmart is integrating its movie streaming service, VUDU, on Walmart.com in a move to bolster its e-commerce efforts.
July 27, 2011

Walmart is integrating its movie streaming service, VUDU, on Walmart.com in a move to bolster its e-commerce efforts.

VUDU, which offers movies on the same day they are released on DVD or Blu-ray for rent or purchased without a subscription, will now be accessible directly via www.walmart.com/vudu.

The new service will allow those who select a digital title to complete their transaction through Walmart.com’s checkout and then stream the movie directly from Walmart.com, VUDU.com, or from one of more than 300 VUDU-enabled devices, including select HDTVs, Blu-ray Disc players and the Sony PlayStation3.

To mark the launch, VUDU is inviting fans on Walmart’s Facebook page to vote for a new release title that will be available to rent for 99 cents. The titles to choose from include Diary of a Wimpy Kid 2: Rodrick Rules (pictured), Harry Potter and the Deathly Hallows: Part 1 and Gnomeo and Juliet – a clear indication that the service is going after young viewers and families.

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About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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