Kindle
Consumer Products

Toys ‘R’ Us gets Kindle

It looks like the Amazon Kindle will be getting into some smaller hands. The eReader will be sold at Toys 'R' Us stores starting July 31.
July 27, 2011

It looks like the Amazon Kindle will be getting into some smaller hands. The eReader will be sold at Toys ‘R’ Us stores starting July 31.

The retailer’s US stores will offer up an assortment of Kindle portable readers including the Kindle Wi-Fi in graphite, Kindle 3G + Wi-Fi in graphite.

Toys ‘R’ Us will also carry a variety of accessories and cases, including the Amazon Kindle Leather Cover, Amazon Kindle Cover with Light and Amazon Kindle power adapters.

The company will support the rollout through a comprehensive marketing campaign that includes print promotions and in-store signage. Starting at US$115, the Kindle offers a less expensive alternative to the Apple iPad and stores up to 3,500 eBooks.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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