Consumer Products

Jakks Pacific announces Q2 results, broadcast deal with Nickelodeon

Malibu, California-based toy maker Jakks Pacific announces a boost in net sales during its second quarter as well as a global broadcast deal with Nickelodeon for its new original animated boy-skewing franchise, Monsuno.
July 20, 2011

Malibu, California-based toy maker Jakks Pacific saw a boost in net sales during the second quarter of 2011. Revenues came in at US$131.9 million, compared to US$123.3 million in 2010, and net sales for the six months were US$204.3 million, up from US$200.6 million the year prior. Net income, meanwhile, rose to US$4.2 million from US$3 million reported last year.

The company’s financial report is timed with a global content distribution deal with Nickelodeon for worldwide broadcast rights to the new original animated boy-skewing franchise Monsuno, which was initiated by Jakks Pacific and has been developed in a joint-venture with Dentsu Entertainment USA, FremantleMedia Enterprises and The Topps Company.

In addition to having the exclusive worldwide rights to the toy line based on the animated series, which is expected to bow in spring 2012 on NickToons US, Jakks anticipates that the property will cross over into multiple entertainment and licensing opportunities. For its part, Nickelodeon is launching the series to audiences on owned channels in the US, Latin America, the UK, key European and Eastern European territories, Australia, New Zealand, India, Southeast Asia, Russia and Africa.

Jakks’ current portfolio includes action figures, electronics, dolls, role play, Halloween Costumes, plush and construction toys sold under various proprietary brands and trademarks including Disney, Warner Bros., Hello Kitty and Pokémon.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.


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