Imira hires head of licensing
Spanish prodco Imira Entertainment is growing its licensing division with the appointment of Julian Barbier as head of licensing.
Barbier joins Imira from Biplano in Spain, where he handled the licensing of major brands for clients including DreamWorks Animation, Nickelodeon and Sony Pictures. At Imira, he will be tasked with managing and developing the company’s properties in Spain and Portugal, as well as creating and managing an international network of local licensing agents for Imira’s slate of entertainment brands.
His appointment comes as Imira sees increased demand for consumer products based on its entertainment properties.